New digital media tactics offer benefits and risks

A story in today’s New York Times highlights the challenges of using new technology to reach prospective buyers across the Internet: Money is funneled to smaller sites through a complex system of agencies and third-party networks, which can resemble a stock exchange. This system, known as programmatic advertising, allows brands…

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Starbucks’ Holiday Latte Mistake

Starbucks Swaps Holiday Drinks [Updated: Thankfully, Starbucks returned to their Gingerbread Latte roots. Maybe they read our blog.  Or, perhaps the sight of people spitting out their drinks got to them.  Either way, I’m glad to have my drink back, and the marketing lesson still applies.  Read on…] I’ve written…

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