Create great content
You need to get your message out to employees, partners, or customers, whether they're in the office or in the field, in the Valley, or in Shanghai. But who has time to write all that great content?
We'll chat with you to understand your audience and define what you need to communicate. Then, we'll work with you to create the content you need and share it with the world.
Years ago, while working for a software company, I got into a lengthy discussion with a developer and tech support manager about the value of adding information to the company’s tech support FAQs. With the launch of a new, better version of one of our flagship products, the interface had…
Starbucks Swaps Holiday Drinks [Updated: Thankfully, Starbucks returned to their Gingerbread Latte roots. Maybe they read our blog. Or, perhaps the sight of people spitting out their drinks got to them. Either way, I’m glad to have my drink back, and the marketing lesson still applies. Read on…] I’ve written…